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Grown with intention
What started as a single flower stand on Rothschild Blvd has grown into Tel Aviv's most-loved studio florist. We believe a bunch of flowers can change someone's entire day.
From a single stand to a studio
In 2018, Haim set up a folding table on Rothschild Blvd with two buckets of ranunculus and a hand-painted sign. By noon, everything had sold. By evening, he'd taken 12 orders for the following weekend via WhatsApp.
House of Flowers officially opened at its current Ben Yehuda studio in 2020. Today, we deliver across greater Tel Aviv, manage corporate flower programs, and have become the go-to florist for Shabbat arrangements in the neighborhood.
We work exclusively with growers who share our values โ seasonal, responsible, beautiful. Every stem is chosen by hand. Every arrangement is made to order.
Our values
Locally sourced
We partner with Israeli and regional growers. Most stems travel less than 200km to reach you.
Hand-tied always
Every arrangement is assembled by our florists. No pre-made bundles. No conveyor belts.
Seasonal honesty
We don't force flowers out of season. What's in our shop is what's actually blooming.
Less waste
We compost trimmings, reuse wrapping materials, and source biodegradable packaging.
Meet the team
Ready to send something beautiful?
Hand-tied. Hand-delivered. From our hands to theirs.
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